Allintrack

Design & Development by:

Michael Baumann

Assets Delivered:

UX/UI Mock-Ups
Brand Identity
HTML, CSS, jQuery

Project Details:

During the Winter of 2011 to Spring 2012, I accepted an offer from a former employer to get involved with a new startup project that he was putting together.

For the logo, I was asked to create something that represented the excitement of a new venture that leveraged technology solutions to manage workflow for kitchen and bath industry professionals as well as other unrelated industries in the case of future development opportunities. The direction I was given included chainlink and infinity symbol imagery. I abstracted that concept to create a stylized letter "A" that was inspired by that direction, but also suggests support, structure, and forward movement.

The website is a business-to-business non-public facing application. UI elements are crisp and clean, allowing the content to take focus.

This website is still under development and cannot be accessed by the public.